diff --git a/cmd/themis-server/main.go b/cmd/themis-server/main.go
index 90dee27..3d46106 100644
--- a/cmd/themis-server/main.go
+++ b/cmd/themis-server/main.go
@@ -110,7 +110,7 @@ func main() {
 		log.Fatal().Err(err).Msg("failed to initialize tracing")
 	}
 
-	notifChan := make(chan struct{})
+	notifChan := make(chan context.Context)
 	notifier := themis.NewNotifier(notifChan)
 	go notifier.Start(ctx)
 
@@ -626,7 +626,7 @@ func main() {
 			return nil
 		},
 		"send-schedule": func(ctx context.Context, s *discordgo.Session, i *discordgo.InteractionCreate) error {
-			notifier.Send()
+			notifier.Send(ctx)
 
 			if err := s.InteractionRespond(i.Interaction, &discordgo.InteractionResponse{
 				Type: discordgo.InteractionResponseChannelMessageWithSource,
@@ -731,11 +731,11 @@ func main() {
 	}
 	log.Info().Int("count", len(created)).Dur("startup_latency_ms", time.Since(start)).Msg("registered commands, ready to operate")
 
-	go notifier.NotifyFunc(ctx, func() {
+	go notifier.NotifyFunc(ctx, func(ctx context.Context) {
 		ctx, cancel := context.WithTimeout(ctx, 5*time.Second)
 		defer cancel()
 
-		ctx, span := tracer.Start(ctx, "weekly notification", trace.WithNewRoot())
+		ctx, span := tracer.Start(ctx, "weekly_notification")
 		defer span.End()
 
 		log.Info().Msg("sending weekly reminder")
diff --git a/notify.go b/notify.go
index b54ba0d..2e52ed3 100644
--- a/notify.go
+++ b/notify.go
@@ -6,6 +6,7 @@ import (
 	"time"
 
 	"github.com/rs/zerolog/log"
+	"go.opentelemetry.io/otel/trace"
 )
 
 var loc *time.Location
@@ -15,10 +16,10 @@ func init() {
 }
 
 type Notifier struct {
-	c chan struct{}
+	c chan context.Context
 }
 
-func NewNotifier(c chan struct{}) *Notifier {
+func NewNotifier(c chan context.Context) *Notifier {
 	return &Notifier{
 		c: c,
 	}
@@ -45,8 +46,11 @@ func (n *Notifier) Start(ctx context.Context) {
 		log.Debug().Msg("context deadline exceeded, exiting notifier")
 		return
 	default:
-		log.Debug().Msg("notifier tick")
-		n.c <- struct{}{}
+		log.Debug().Str("parent", "ticker").Msg("notifier tick")
+		ctx, span := tracer.Start(ctx, "notifier_tick", trace.WithNewRoot())
+
+		n.c <- ctx
+		span.End()
 	}
 
 	ticker := time.NewTicker(time.Hour * 24 * 7)
@@ -56,28 +60,32 @@ func (n *Notifier) Start(ctx context.Context) {
 			log.Debug().Msg("context deadline exceeded, exiting notifier")
 			return
 		case <-ticker.C:
-			log.Debug().Msg("notifier tick")
-			n.c <- struct{}{}
+			log.Debug().Str("parent", "ticker").Msg("notifier tick")
+			ctx, span := tracer.Start(ctx, "notifier_tick", trace.WithNewRoot())
+
+			n.c <- ctx
+			span.End()
 		}
 		time.Sleep(time.Second)
 	}
 }
 
 // Trigger the notifier manually. Should be used for testing purposes only.
-func (n *Notifier) Send() {
-	n.c <- struct{}{}
+func (n *Notifier) Send(ctx context.Context) {
+	log.Debug().Str("parent", "trigger").Ctx(ctx).Msg("notifier tick")
+	n.c <- ctx
 }
 
 // TODO(wperron) is there a (nice) way to instrument this function?
-func (n *Notifier) NotifyFunc(ctx context.Context, f func()) {
+func (n *Notifier) NotifyFunc(ctx context.Context, f func(context.Context)) {
 	for {
 		select {
 		case <-ctx.Done():
 			log.Debug().Msg("context deadline exceeded, exiting notify func")
 			return
-		case <-n.c:
-			log.Debug().Msg("tick received, notifying function")
-			f()
+		case innerCtx := <-n.c:
+			log.Debug().Ctx(innerCtx).Msg("tick received, notifying function")
+			f(innerCtx)
 		}
 		time.Sleep(time.Second)
 	}